100% food funding guarantee
Funding goes to groceries for a verified family with the most urgent need.
SEND FOOD
Connects people who fund food with families who need it most, through local grocery stores.
100% of your food funding becomes groceries. There are no hidden fees, and you receive proof of groceries that families in need have purchased.
MAKE YOUR FUNDING MORE DIRECT.
How it works
From funding to food in four steps.
Fund food
People and organisations provide funding through our platform.
Families shop
Verified families receive a QR code via their My Food Basket account and choose their groceries at a local store.
Local stores
Participating grocery stores receive payment and fulfil the purchase.
We track it
We monitor the transaction and give funders updates.
100% OF YOUR FUNDING
BECOMES GROCERIES.
So, how does Send Food cover its operating costs?
A separate 12% platform fee is added to your funding amount. This fee keeps your food funding 100% intact, so there are no unexpected deductions from the amount you choose to fund. Your full food funding is allocated to groceries for a verified family with the most urgent need.
The platform fee also helps Send Food operate and covers the infrastructure behind every transaction.
YOUR 12% PLATFORM FEE COVERS:
Technology & infrastructure
Building, maintaining and securing the Send Food platform.
Family verification and support
Reviewing applications and supporting families through the platform.
Access to The Food Table
See funding, purchases, updates and photos in our community archive.
Funding reports
Transparent reporting on funding received, allocated and spent.
Operations, administration & taxes
The day-to-day costs of running the platform.
Currency exchange and international transfers
Costs of moving funds across currencies and countries.
Payment processing
Card and payment provider fees.
So, is 12% really enough to cover those costs and keep Send Food running?
Send Food merchants currently pay a 2.5% platform fee on Send Food sales. This helps cover the technology, payment infrastructure and support that allow local stores to participate in the Send Food network.
A SMALL MERCHANT PLATFORM FEE
Verification and onboarding
Verifying stores, setting up accounts and getting merchants ready to use the platform.
Merchant support
Ongoing support with accounts and QR code redemptions and payments.
QR code payment processing
The systems that allow families to redeem groceries.
Merchant platform & tools
The technology merchants use to manage Send Food purchases and payments.
Payments & reconciliation
Tracking purchases and ensuring funds are accurately recorded and settled.
Platform maintenance & security
Keeping the Send Food infrastructure running, secure and available.
LESS IN THE MIDDLE.
MORE ON THE TABLE.
Send Food removes the traditional layers between food funding and food purchasing, connecting funding directly to families and local grocery stores.
Every step can be an added cost.
The traditional food aid distribution chain
Funding
Money must be secured and managed.
Family verification
Identify and verify eligible families.
Procurement
Source, negotiate and purchase food.
Warehousing
Food needs storage, security and inventory management.
Transport
Food must be moved safely to where it is needed.
Distribution
Teams organise and manage the final handover.
Family
The food reaches a family.
Send Food’s distribution chain
Funding
You fund the food.
Send Food
We connect funding with verified families and local stores.
Local food merchant
The store sells the groceries and receives payment.
Family
Families choose and purchase the food they need.
Absolutely no hidden costs.
- No warehouse fees
- No distribution teams
- No transport costs